St. Ives: New Facial Skincare Line Makes its Debut at Sundance Film Festival
Kaplow's vision to elevate a mass skin care brand through an environment that bridges two unlikely worlds — art and beauty.
Problem.
Bring to life natural beauty inspired by the St. Ives new facial skin care product line, Elements, in a setting conducive to reaching celebrities and influencers.
Insight.
Engage celebrities, influencers, media and consumers with an authentic brand experience vs. just traditional product sampling.
Work.
Kaplow created the Sensory Spa & Gallery, which provided a serene haven for guests to warm up and experience the new Elements product line while enjoying natural beauty via a gallery installation of nature-themed art from emerging female artists around the country. Celebrities and VIPs experienced custom-designed facials with a celebrity aesthetician while consumers and media representatives received an interactive product demonstration. The St. Ives Sensory Spa & Gallery was also the site of the premiere party for Charlize Theron’s new film, “Sleepwalking,” drawing additional press and celebrity interaction.
Results.
We generated 48 media placements from Star Magazine, InTouch, OK!, Los Angeles Times, New York Post and instyle.com generating more than 22 million media impressions. Over the four day activation, 54 A-list celebrities were guests with nearly two dozen celebrities receiving Elements facials and eco-friendly tote bags with a full range of product samples for at-home use.
