Our company

A Communications Agency
for the Digital Age

Author's image
Liz Kaplow
Stories connect us as humans and help us create real relationships.

I founded Kaplow because I believed authentic storytelling could forge an emotional connection between a brand and its audience. And for more than 25 years, we’ve used the magic of storytelling to spread the word and change the conversation so consumers fall in love with our clients’ brands.

Today, in this digital age, creating that emotional connection between a brand and its consumers is more important than ever.

We’ve evolved our practice beyond PR to leverage the latest communications technology and have a wide repertoire of digital tools to help spread our clients’ stories. Combined with our time-tested ability to engage media and influencers, we have made Kaplow a next-generation agency looking to the future.

We still believe in the magic of great storytelling and, as a truly integrated agency, we deliver on our mission and our promise of one brand story, told many different ways.

Liz Kaplow

What We Stand For

item-image

Storytelling

We are the original storytellers, helping brands crystalize their mission to spread the word.

item-image

Relationships

We are the original door openers, helping you connect with the media and influencers you need to know.

item-image

Creativity

We are the original innovators, evolving the practice through creativity and disruption to change the conversation about your brand.

item-image

Culture

We are the original culture of delivery. Big results combined with a collaborative spirit: that’s our secret sauce.

Our Clients Get It Too

From start-ups to Fortune 500s, the many companies we serve trust us to tell their brand stories to the audiences they need to reach.

Changing Conversations While
Evolving the Practice

We are always thinking outside the lines, delivering category-breaking ideas.

1991

Founded by
President and CEO,
Liz Kaplow.

1994

The first-ever “insider” beauty awards, elevating Cosmetic Executive Women to the ultimate insider resource for the beauty industry.

1997

Embarked upon a partnership with Shiseido that build relevancy and impact for the Japanese cosmetics giant with U.S. media and consumers, and we continue to do so.

1999

The first ever pop-up store, surprising and delighting New York media and consumers and creating a frenzy for Target.

2004

Inspired teachers around the world to turn their students into global citizens - breaking down barriers and connecting them via Skype In The Classroom.

2007

Deployed 20 athletes on a 95-day race through 26 countries to help Blue Planet Run shine a spotlight on the safe-drinking water crisis.

2011

Created an award-winning, humor-driven viral campaign for Warner’s, built on consumer insights that redefined the bra category.

2015

Launched Common, a new approach to urban real estate for young renters, disrupting the marketplace.

2017

Established Kaplow as the next-gen communications agency, ready to take on your story.

Long-term Relationships

23 Years
21 Years
19 Years
18 Years
12 Years

We are known for our long-term client relationships. These collaborations endure because we partner with our clients to evolve their brand stories and keep them relevant in our fast-changing media landscape.

Start a relationship

Awards

We are passionate about the work, and focused on delivering great results for our clients. But, it’s nice to be recognized, too! Here are a few awards we've picked up along the way.

Sabre AwardSmall Agency of the Year
Alberto Culver (now Unilever) Accent AwardStrategy
Alberto Culver (now Unilever) Accent AwardIntegration
Target Best of the Bullseye AwardInnovation
PR Week AwardGlobal Campaign of the Year for Kaplow and the Blue Planet Run Foundation
O’Dwyer’s PR Services ReportTop Independent PR Firms
Sabre AwardMulticultural Communications: Kaplow and State Farm Tackle America’s Weightiest Challenge: Obesity
Sabre AwardConsumer Agency of the Year
PR Week AwardFinalist for Cause-Related Campaign of the Year with Avon Products
Webby AwardSocial for Skype
Target Best of the BullseyeCollaboration
Sabre AwardBranded Journalism for Skype
Global Sabre AwardFashion & Beauty, PVH with Kaplow
PR NewsTop Places to Work
Adrian AwardEssex House