Target red carpet Liz Kaplow at Girl Scouts podium Thinking Kap

Kaplow News

Cocktails and Conversations with Lee Woodruff

Last week’s NYWICI‘s “Cocktails and Conversation” event featured the inspiring Lee Woodruff as guest speaker. From best- selling author to businesswoman, devoted wife and mother of four, Lee has paved an illustrious and highly celebrated career. Her message was one of empowerment, touching upon both professional and personal aspects of leading a “perfectly imperfect life.” […]

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Liz Kaplow Becomes President of New York Women in Communications

It’s nearly impossible to ignore the ongoing conversation regarding women in the workplace.  But while many sit on the sidelines patiently waiting for change, our very own CEO Liz Kaplow is taking the reins and becoming a facilitator.   Last night, I had the distinct pleasure of watching Liz assume the role of president for New […]

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ROI: The Risk of Being Ignored

As someone that’s worked in both the traditional and digital media for nearly a decade, I’ve been privy to a number of conversations around the bottom line. Most of them end with, “How will this help my business?” or “What’s the ROI?”  Several years ago I could answer the question with the number of people […]

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Kaplow and Skype Score Gold SABRE Award for Branded Journalism

We are proud to announce that the Skype team took home the Gold SABRE Award for Branded Journalism at the 2013 SABRE Awards dinner on Tuesday, in recognition of our work on the Skype Blog Network!  We were against some stiff competition, but our strategy of using the Skype blog to change the conversation from […]

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NYWICI Matrix Awards 2013 Honoring Women Who Have Changed the World and “Estrogen Power”

Last week, I had the privilege of attending the New York Women in Communications (NYWICI) annual Matrix Awards, which honors women who have changed the world through their work in the communications industry. The 2013 ceremony took place at the Waldorf-Astoria in New York City and was emceed by the legendary entertainer, Joan Rivers. The […]

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Trend Watch: Mobile Moments

In 2010, several thought leaders declared that that it was the “Year of Mobile,”  but brands at that time weren’t ready and technology was not evolved enough to capitalize on the platform. Now, 2013 is truly becoming the ‘Year of Mobile.”  It’s fascinating to watch as brands explore and push the boundaries of customer relationship management […]

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The Future of Shopping is in the Palms of Your Hands

Years ago, Bob Dylan famously sang, “Oh the times, they are a-changing.” The lyrics have never been truer. The digital age has brought unique challenges to old business models.  One industry that’s poised to adapt the most quickly, according to Steve Yankovich, VP Innovation and New Ventures at eBay, is shopping and retail. Speaking at […]

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Salma Speaks Out Against Domestic Violence

I’ve always liked Salma Hayek Pinault as an actress. I’ll happily admit that I watch the 90’s hit “Fools Rush In,” whenever it’s on – no matter how many times I’ve seen it before.  But now I have a newfound admiration for Hayek Pinault as a person. Earlier this month, I had the pleasure of […]

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