In 2012, St. Ives’ core brand objective was to raise awareness of the brand across all channels. In order to kick-start greater fan engagement and awareness, St. Ives launched the “St. Ives Fresh Face Summer Blockbuster Poster” campaign. Within 24 hours, the program surpassed benchmarks including completion of the call-to-action and number of shares from fans. During […]
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February 7, 2013
November 14, 2012
Senior leaders representing PR agencies, in-house departments, ad agencies, and mobile shops joined PRWeek managing editor Gideon Fidelzeid in New York City for this Emanate-hosted roundtable to discuss how the various marketing disciplines are answering clients’ calls to work together. Liz Kaplow – “The message and brand cannot be separated from one another. PR used to […]
March 12, 2012
Kaplow CEO and president, Liz Kaplow was profiled in Media Bistro’s PR Newser on March 8, 2012. Part of the “Women Leaders in PR” series, Liz shared her tips for building a successful PR career. Please read the full PR Newser interview here.
Kaplow has partnered with the New York Angels Network to launch the Knext business unit, which will help start-up companies and emerging brands with communications strategy development. This new division of the company will be led by MD and chief digital officer David Richeson and SVP Chaim Haas. For additional information, please read the announcement […]