Graduation season is upon us – it’s evident if you look at your Facebook News Feed. It was just one year ago that I was posting similar anecdotes about how my life was about to change and how sad I was that college was over. […]
When I first joined Kaplow and told my mom I was hired as a Community Producer, she was thrilled for me, but had absolutely no idea what that meant – I got a complete blank stare. I understand that there is a generation gap between us – she […]
At the beginning of my PR career, it was easy to identify who the key media players were. If you worked for a beauty brand, you pitched the Allures, InStyles, and Vogues of the world. You could easily recite the names of the last few articles an editor wrote at the drop of a dime. Today, things are […]
When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand message to the public. A key way to accomplish all of the above is choosing […]
We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the appeal of having your grandma see your product mentioned on her local news channel or […]
Several weeks ago, a very prominent sports reporter tweeted that Twitter Chats were the place to be if you’re interested in working in the sports industry. Since I work with a few of Kaplow’s sports clients, I decided to participate in one. I thought perhaps I would gain some […]
Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when I was a little girl in fourth grade and I presented my book report for […]
When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive in order to be crowned champions. As a Phillies fan, I catch a lot of […]
