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Kaplow Blog

Instagram Your Brand

A picture is worth a thousand words. This is increasingly true for brands on social media. Last year Twitter prioritized images by bringing native photo sharing to the platform layout; Facebook’s newsfeed algorithm shows preference to posts with photos; and the new Timeline format allows brands to add a huge banner cover image to their […]

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Unbinding the Heart

                    Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos.  With the help of her sister, Arianna Huffington, and drawing on the influence of their Greek heritage and love of mythology, Unbinding the Heart is a beautiful collection […]

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TV Goes Social

                    Most of us already know how to share our whereabouts, interests and random thoughts through Facebook and Twitter, but have you started checking-in to your favorite television shows yet (you can earn stickers!)? Have you logged in to a channel’s website to chat with talent […]

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Goon-isms to Successfully Pitching the Media

                  The public relations industry is not for the faint of heart. After all, Career Cast named Public Relations as the seventh most stressful job in 2012. One of the most stressful tasks that all publicists, no matter their career level, are charged with is pitching their […]

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SXSW 2012: The Importance of Listening

There’s been one theme that has come up in every conversation here at SXSW: LISTEN. But the context of this worthy advice has varied widely. For budding entrepreneurs, it is vital to listen and acknowledge the users’ needs. We happen to be in Austin with one of our clients, Brian Cohen, the Chairman of the […]

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Hello Brand, Nice To Meet You

At SXSW 2012, in Austin, TX, beyond panels and solo talks and forums and Meet Ups and blogger lounge interviews, lies a world of possibility to actually connect with people who might literally blow you away. Take David Eagleman for example. Eagleman runs the Eagleman Laboratory for Perception and Action and this is the mission: “The long range […]

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Spotted: New Beauty Trends at the CEW Product Demonstration

Kaplow was on the scene at Wednesday evening’s CEW Product Demonstration at the Metropolitan Pavilion! Check out the below video from Kaplow’s own Adrienne Klein to hear what this CEW-hosted event was all about and the new beauty trends we spotted on the floor. Don’t forget to check back with us in May when we will […]

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Celebrating the “Diva” in All of Us

Since March is Women’s History Month, it brought to mind an event I recently attended that was a testament to the strength and grace that lives in so many fabulous women. For the second year in a row, I was moved to spend this past Valentine’s Day sitting in the iconic Apollo Theatre for their […]

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