Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when I was a little girl in fourth grade and I presented my book report for […]
Kaplow Culture
March 22, 2012
Unbinding the Heart
Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos. With the help of her sister, Arianna Huffington, and drawing on the influence of their Greek heritage and love of mythology, Unbinding the Heart is a beautiful collection […]
February 22, 2012
Liz Kaplow Honored at Beyond Beauty Gala
Our very own Liz Kaplow was among the honorees at the recent 8th Annual Beyond Beauty Gala, which benefits the James E. Marshall Obsessive Compulsive Disorder Foundation. Hosted by Emmy Award-winning WCBS-TV reporter Dana Tyler, the event featured actress Dendrie Taylor from The Fighter as the evening’s guest speaker. The foundation was created in 2003 […]
PR and Journalism
May 16, 2012
PR Perspective: Lessons from an Account Coordinator
Graduation season is upon us – it’s evident if you look at your Facebook News Feed. It was just one year ago that I was posting similar anecdotes about how my life was about to change and how sad I was that college was over. […]
April 19, 2012
Finding the Right CSR for Your Brand
When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand message to the public. A key way to accomplish all of the above is choosing […]
April 16, 2012
Pitch it Like a Local
We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the appeal of having your grandma see your product mentioned on her local news channel or […]