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Kaplow Culture

February 15, 2012

I’m Listening, Are You?

Lately I’ve been feeling a lot like Frasier, that curmudgeonly sitcom psychiatrist who would always start his radio show with: “I’m listening.” Instead of patients, though, I’ve been eavesdropping on people talking across the social Web — and trying to make sense of their conversations for our clients. Social media analytics of “big data,” as […]

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How To Influence The Influencers

Hello. My name is Jen.  I want to begin this conversation by telling you all about myself; then, I’ll let you know what you can do for me. Anyone who has any right-brain function would know this exchange would not lead to a meaningful relationship. But public relations (PR) is all about relationships, and while […]

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February 9, 2012

What You Need to Know About Pinterest

If you work in Social Media or PR, there’s a good chance that you’ve heard the term Pinterest being thrown around in a brainstorm or two recently.  If you’re unfamiliar with the site, it’s a virtual inspiration board that allows consumers to quite simply “pin” a photo or story that they’d like to refer back to at […]

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January 31, 2012

3 Takeaways from Social Media Weekend

Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using social media, and stress the importance of connection. A common thread seen throughout the conference […]

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December 14, 2011

2011 Holmes Agency Report Card

Hot off the press! Kaplow is pleased to share its listing in the 2011 Holmes Report “Agency Report Card.” Kaplow kick-started its 20th year in 2011 with exciting new business additions and a revamped senior management team, quickly overcoming any industry hurdles thrown our way due to the ever-changing economy. As noted in the article, […]

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PR and Journalism

April 12, 2012

#TwitterChats – the Evolution of Networking?

            Several weeks ago, a very prominent sports reporter tweeted that Twitter Chats were the place to be if you’re interested in working in the sports industry. Since I work with a few of Kaplow’s sports clients, I decided to participate in one. I thought perhaps I would gain some […]

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April 9, 2012

My Evolution of Storytelling

                    Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when I was a little girl in fourth grade and I presented my book report for […]

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April 3, 2012

A Social Twist On America’s Pastime

When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive in order to be crowned champions. As a Phillies fan, I catch a lot of […]

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March 27, 2012

Instagram Your Brand

A picture is worth a thousand words. This is increasingly true for brands on social media. Last year Twitter prioritized images by bringing native photo sharing to the platform layout; Facebook’s newsfeed algorithm shows preference to posts with photos; and the new Timeline format allows brands to add a huge banner cover image to their […]

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March 22, 2012

Unbinding the Heart

                    Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos.  With the help of her sister, Arianna Huffington, and drawing on the influence of their Greek heritage and love of mythology, Unbinding the Heart is a beautiful collection […]

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