Today Kaplow announced the promotion of David Richeson to Managing Director and Chief Digital Officer. As Managing Director, Richeson will work closely with CEO Liz Kaplow in the managing, planning, and execution of accounts. He will also aid CFO Evan Jacobs in cross-agency operations. In his role as Chief Digital Officer, Richeson will continue to oversee the company’s social media division, Kdrive.
“David’s insights and development of our holistic PR strategy have been integral to our evolution as an agency,” said Liz Kaplow. “With the expansion of David’s role within the Kaplow family, we look forward to continuing to help brands create an emotional connection with consumers through a 360 degree storytelling experience across traditional and digital channels.”
Since joining Kaplow in August of 2011, Richeson has driven the strategic growth of the agency’s social media division. Under his guidance, the firm has expanded the social strategy and community management teams, as well as in-house Content Creation and Analytics departments. As a full-service holistic communications agency with traditional media relations, strategic brand consulting, editorial, social media, and digital production capabilities all under one roof, Kaplow is at the forefront of the changing industry.
Richeson joined Kaplow from Porter Novelli, where he led global and digital public relations for Proctor & Gamble’s Gillette business. Prior to Porter, Richeson held senior-level positions at SapientNitro, Deutsche Bank and Lead Dog Digital, where he led numerous award-winning communications campaigns. A 15-year board member, instructor and student at The Institute for Hermetic Philosophy, Richeson completed his undergraduate study in Philosophy at Brown University. He is the author of several stage plays and screenplays, as well as the book, 360 Degree Success.