Target red carpet Liz Kaplow at Girl Scouts podium Thinking Kap

Blog

April 14, 2014

Topping Off the Glass

I love many things about the communications business: watching ideas get put into action, seeing that great writing is still alive through new ways of storytelling, presenting a case in a room that brings a smile to the faces of people who have heard almost everything. But what I love most is when people bring a […]

Continue the conversation…

April 11, 2014

Spring Internship Highlights

As a two-time Kaplow intern (and now 5-year employee!), I’ve found our internship program to be one of the most hands-on and enjoyable in the industry. Here, our 2014 Spring interns highlight some of their personal experiences from their semester at Kaplow! Meet the Media The highlight of my internship with the beauty division was […]

Continue the conversation…

April 10, 2014

The Future Is Now – Five Trends To Consider

Everyone is trying to figure out what the technologies of today mean for the future of brands. We were excited to get a preview from The Future Laboratory, a UK-based, trend forecasting company on what’s here, what’s coming and what it all means. Welcome to the Polarity Paradox: A little jarring to think this is […]

Continue the conversation…

April 4, 2014

7 Reasons Why SXSW Still Rocks

By – Chaim Haas and Nadina Guglielmetti There was a lot of talk leading up to South by Southwest (SXSW) last month that the conference had “jumped the shark.” After attending the conference, we’re glad to report that there’s still a lot of life left in this event. Here are seven reasons why: Lots of innovation […]

Continue the conversation…

February 26, 2014

The State of Blogging Today

As part of Kaplow’s Outside In Conversation series, we welcomed Stacy Morrison, Editor in Chief and Director of Content Programming for BlogHer, to share her insights on current web trends and the future of the blogosphere. A true ‘tradigitalist,’ Morrison previously served as Editor in Chief of Modern Bride and Redbook and their accompanying digital […]

Continue the conversation…

Kaplow Events

April 10, 2014

The Future Is Now – Five Trends To Consider

Everyone is trying to figure out what the technologies of today mean for the future of brands. We were excited to get a preview from The Future Laboratory, a UK-based, trend forecasting company on what’s here, what’s coming and what it all means. Welcome to the Polarity Paradox: A little jarring to think this is […]

Continue the conversation…

April 4, 2014

7 Reasons Why SXSW Still Rocks

By – Chaim Haas and Nadina Guglielmetti There was a lot of talk leading up to South by Southwest (SXSW) last month that the conference had “jumped the shark.” After attending the conference, we’re glad to report that there’s still a lot of life left in this event. Here are seven reasons why: Lots of innovation […]

Continue the conversation…

February 26, 2014

The State of Blogging Today

As part of Kaplow’s Outside In Conversation series, we welcomed Stacy Morrison, Editor in Chief and Director of Content Programming for BlogHer, to share her insights on current web trends and the future of the blogosphere. A true ‘tradigitalist,’ Morrison previously served as Editor in Chief of Modern Bride and Redbook and their accompanying digital […]

Continue the conversation…

January 23, 2014

10 Ways to Fast-Track Your Rise Up the Corporate Ladder

Lessons from Highly Successful Career Women  I recently attended a New York Women in Communications (NYWICI) “Coffee & Conversations” session featuring an intergenerational panel of influential women sharing their perspectives on what it takes to climb the career ladder, and how to find mentors that will help you move up.  Under the leadership of our […]

Continue the conversation…

January 7, 2014

Tips for Real Happiness at Work

Kaplow had the honor of welcoming best-selling author Sharon Salzberg to our office to discuss her latest book, Real Happiness at Work. Salzberg, one of the leaders in bringing the practice of mindfulness to America, spoke to us about studying Buddhism in India in the 70s. She established the Insight Meditation Society in 1976 with two colleagues. Today, she leads retreats […]

Continue the conversation…

News

April 4, 2014

PR News: How Skype Transformed its Image With Branded Content

We’re all journalists now. Kaplow and Skype were recently featured in PR News to discuss their award-winning branded content program: PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content. […]

Continue the conversation…

March 21, 2014

Kaplow and Skype Win a 2014 Bulldog Reporter Award

Kaplow and Skype are proud to be one of the 98 recipients of 2014 Bulldog Reporter Awards! See the winning video for “Best Use of Broadcast Video Business/Consumer” – all about connecting the world through reading: See the full list of winning campaigns here: 2014 Bulldog Awards for Excellence in Media and Publicity Campaigns

Continue the conversation…

February 10, 2014

The Daily Muse interviews Liz Kaplow

In a recent Daily Muse interview, President and CEO Liz Kaplow shares how she got her start in public relations and advice for those beginning their careers. Speaking about the PR landscape today, she says, “You really have to be much more 360-degrees in your skill set than before… it presents an interesting opportunity for young […]

Continue the conversation…

November 21, 2013

Kaplow and Skype win Global SABRE Award for Branded Journalism

Kaplow’s Branded Journalism program with Skype was named one of the top 50 global PR campaigns of 2013 by The Holmes Report! Speaking about the Global SABRE Awards, Paul Holmes, editor and publisher of The Holmes Report says, “There’s no other public relations awards competition that draws nearly so many entries, and so these campaigns can […]

Continue the conversation…

October 28, 2013

NY Observer Ranks Kaplow #13 on PR Power List

What does power mean in New York’s public-relations industry right now? Each year, NY Observer asks itself that question to build their inaugural Power 50 List. Kaplow is thrilled to have made the list at #13. Writer Michael Kaminer notes, “Liz Kaplow and Evan Jacobs keep their one-office operation tight and their clients blue chip.” […]

Continue the conversation…

PR and Journalism

April 14, 2014

Topping Off the Glass

I love many things about the communications business: watching ideas get put into action, seeing that great writing is still alive through new ways of storytelling, presenting a case in a room that brings a smile to the faces of people who have heard almost everything. But what I love most is when people bring a […]

Continue the conversation…

April 11, 2014

Spring Internship Highlights

As a two-time Kaplow intern (and now 5-year employee!), I’ve found our internship program to be one of the most hands-on and enjoyable in the industry. Here, our 2014 Spring interns highlight some of their personal experiences from their semester at Kaplow! Meet the Media The highlight of my internship with the beauty division was […]

Continue the conversation…

February 26, 2014

The State of Blogging Today

As part of Kaplow’s Outside In Conversation series, we welcomed Stacy Morrison, Editor in Chief and Director of Content Programming for BlogHer, to share her insights on current web trends and the future of the blogosphere. A true ‘tradigitalist,’ Morrison previously served as Editor in Chief of Modern Bride and Redbook and their accompanying digital […]

Continue the conversation…

February 12, 2014

How to be a Mentor Without Really Trying

I’ve always thought that there wasn’t much to add to the world about the merits of being a mentor. We know mentors have real value in today’s workplace. We all want to pay it forward but often we worry about the time commitment. I am a firm believer you can be a mentor without really […]

Continue the conversation…

January 23, 2014

10 Ways to Fast-Track Your Rise Up the Corporate Ladder

Lessons from Highly Successful Career Women  I recently attended a New York Women in Communications (NYWICI) “Coffee & Conversations” session featuring an intergenerational panel of influential women sharing their perspectives on what it takes to climb the career ladder, and how to find mentors that will help you move up.  Under the leadership of our […]

Continue the conversation…