Target red carpet Liz Kaplow at Girl Scouts podium Thinking Kap

Blog

October 8, 2014

Insider Perspective: Prioritizing and Getting Ahead

I always enjoy attending CEW’s Beauty Insider Series, a monthly panel where influencers and thought leaders meet to discuss topics that are shaping our industry. The most recent event was conducted with leading beauty industry executives—Unilever’s Gina Boswell, Executive Vice President, Personal Care North America, and Gurwitch President & CEO, Claudia Poccia. The panel was moderated by […]

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August 8, 2014

Saying Goodbye to our Summer Interns

There are memorable internships, and then there are memorable interns. Over the past few years I’ve seen rock star interns come through Kaplow’s doors, but the interns of Summer 2014 have not only impressed me, they have made a lasting impression on our clients and our agency. We asked our extraordinary group of four interns […]

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July 31, 2014

Kaplow Goes to Morry’s Camp

The Kaplow team recently spent the day with campers at Morry’s Camp in Glen Spey, N.Y. The residential camp is the anchor program for Project Morry, a non-profit, year-round youth development program that empowers youth from at-risk, economically challenged communities to envision a positive future. For more than a decade, Kaplow has been a part […]

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June 19, 2014

The Future Of Communications Technology: Adapting To Our New Reality

Picture this: Your telephone rings. You answer the call. You then press a button and the person on the other end of the line appears as a hologram. It sounds like a scene from Star Trek (or the much buzzed about Michael Jackson hologram performance at the 2014 Billboard Music Awards). But holographic technology may indeed […]

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May 6, 2014

A Dose of Inspiration from the Matrix Awards

The Kaplow team was on hand at last week’s Matrix Awards to support our fearless leader and New York Women in Communications President, Liz Kaplow. The NYWICI Matrix Awards honor outstanding women in the fields of advertising, books, broadcasting, film, magazines, new media, newspapers and public relations. Liz opened the ceremony by explaining what made […]

Continue the conversation…

Kaplow Events

October 8, 2014

Insider Perspective: Prioritizing and Getting Ahead

I always enjoy attending CEW’s Beauty Insider Series, a monthly panel where influencers and thought leaders meet to discuss topics that are shaping our industry. The most recent event was conducted with leading beauty industry executives—Unilever’s Gina Boswell, Executive Vice President, Personal Care North America, and Gurwitch President & CEO, Claudia Poccia. The panel was moderated by […]

Continue the conversation…

June 19, 2014

The Future Of Communications Technology: Adapting To Our New Reality

Picture this: Your telephone rings. You answer the call. You then press a button and the person on the other end of the line appears as a hologram. It sounds like a scene from Star Trek (or the much buzzed about Michael Jackson hologram performance at the 2014 Billboard Music Awards). But holographic technology may indeed […]

Continue the conversation…

May 6, 2014

A Dose of Inspiration from the Matrix Awards

The Kaplow team was on hand at last week’s Matrix Awards to support our fearless leader and New York Women in Communications President, Liz Kaplow. The NYWICI Matrix Awards honor outstanding women in the fields of advertising, books, broadcasting, film, magazines, new media, newspapers and public relations. Liz opened the ceremony by explaining what made […]

Continue the conversation…

April 22, 2014

The Real Adam Pays Kaplow a Visit

I’ve always believed that brands should have roots and wings. They should remain true to their heritage but evolve and dimensionalize over time. Adam Glassman, O Magazine’s creative director, stopped by Kaplow today, and we talked about how the iconic Oprah brand has done just that. Oprah stays true to herself and trusts her intuition, […]

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April 10, 2014

The Future Is Now – Five Trends To Consider

Everyone is trying to figure out what the technologies of today mean for the future of brands. We were excited to get a preview from The Future Laboratory, a UK-based, trend forecasting company on what’s here, what’s coming and what it all means. Welcome to the Polarity Paradox: A little jarring to think this is […]

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News

April 4, 2014

PR News: How Skype Transformed its Image With Branded Content

We’re all journalists now. Kaplow and Skype were recently featured in PR News to discuss their award-winning branded content program: PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content. […]

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March 21, 2014

Kaplow and Skype Win a 2014 Bulldog Reporter Award

Kaplow and Skype are proud to be one of the 98 recipients of 2014 Bulldog Reporter Awards! See the winning video for “Best Use of Broadcast Video Business/Consumer” – all about connecting the world through reading: See the full list of winning campaigns here: 2014 Bulldog Awards for Excellence in Media and Publicity Campaigns

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February 10, 2014

The Daily Muse interviews Liz Kaplow

In a recent Daily Muse interview, President and CEO Liz Kaplow shares how she got her start in public relations and advice for those beginning their careers. Speaking about the PR landscape today, she says, “You really have to be much more 360-degrees in your skill set than before… it presents an interesting opportunity for young […]

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November 21, 2013

Kaplow and Skype win Global SABRE Award for Branded Journalism

Kaplow’s Branded Journalism program with Skype was named one of the top 50 global PR campaigns of 2013 by The Holmes Report! Speaking about the Global SABRE Awards, Paul Holmes, editor and publisher of The Holmes Report says, “There’s no other public relations awards competition that draws nearly so many entries, and so these campaigns can […]

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October 28, 2013

NY Observer Ranks Kaplow #13 on PR Power List

What does power mean in New York’s public-relations industry right now? Each year, NY Observer asks itself that question to build their inaugural Power 50 List. Kaplow is thrilled to have made the list at #13. Writer Michael Kaminer notes, “Liz Kaplow and Evan Jacobs keep their one-office operation tight and their clients blue chip.” […]

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PR and Journalism

August 8, 2014

Saying Goodbye to our Summer Interns

There are memorable internships, and then there are memorable interns. Over the past few years I’ve seen rock star interns come through Kaplow’s doors, but the interns of Summer 2014 have not only impressed me, they have made a lasting impression on our clients and our agency. We asked our extraordinary group of four interns […]

Continue the conversation…

June 19, 2014

The Future Of Communications Technology: Adapting To Our New Reality

Picture this: Your telephone rings. You answer the call. You then press a button and the person on the other end of the line appears as a hologram. It sounds like a scene from Star Trek (or the much buzzed about Michael Jackson hologram performance at the 2014 Billboard Music Awards). But holographic technology may indeed […]

Continue the conversation…

May 6, 2014

A Dose of Inspiration from the Matrix Awards

The Kaplow team was on hand at last week’s Matrix Awards to support our fearless leader and New York Women in Communications President, Liz Kaplow. The NYWICI Matrix Awards honor outstanding women in the fields of advertising, books, broadcasting, film, magazines, new media, newspapers and public relations. Liz opened the ceremony by explaining what made […]

Continue the conversation…

April 22, 2014

The Real Adam Pays Kaplow a Visit

I’ve always believed that brands should have roots and wings. They should remain true to their heritage but evolve and dimensionalize over time. Adam Glassman, O Magazine’s creative director, stopped by Kaplow today, and we talked about how the iconic Oprah brand has done just that. Oprah stays true to herself and trusts her intuition, […]

Continue the conversation…

April 14, 2014

Topping Off the Glass

I love many things about the communications business: watching ideas get put into action, seeing that great writing is still alive through new ways of storytelling, presenting a case in a room that brings a smile to the faces of people who have heard almost everything. But what I love most is when people bring a […]

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