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June 18, 2013

Cocktails and Conversations with Lee Woodruff

Last week’s NYWICI‘s “Cocktails and Conversation” event featured the inspiring Lee Woodruff as guest speaker. From best- selling author to businesswoman, devoted wife and mother of four, Lee has paved an illustrious and highly celebrated career. Her message was one of empowerment, touching upon both professional and personal aspects of leading a “perfectly imperfect life.” […]

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June 13, 2013

Nexxus Goes to the Tony Awards

Nexxus took the Tony Awards by storm this year. From ground- breaking window installation designed by one of the foremost Creative Directors to a red carpet- extravaganza, here’s the blow by blow. 1. Simon Doonan goes from Madison Avenue to Mass Market– Designed by Barney’s Creative Ambassador, Simon Doonan using 3,200 Nexxus bottles, Nexxus and […]

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May 23, 2013

Liz Kaplow Becomes President of New York Women in Communications

It’s nearly impossible to ignore the ongoing conversation regarding women in the workplace.  But while many sit on the sidelines patiently waiting for change, our very own CEO Liz Kaplow is taking the reins and becoming a facilitator.   Last night, I had the distinct pleasure of watching Liz assume the role of president for New […]

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May 21, 2013

ROI: The Risk of Being Ignored

As someone that’s worked in both the traditional and digital media for nearly a decade, I’ve been privy to a number of conversations around the bottom line. Most of them end with, “How will this help my business?” or “What’s the ROI?”  Several years ago I could answer the question with the number of people […]

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May 17, 2013

Reporting Live from the CEW Beauty Awards 2013!

Kaplow’s Adrienne Klein reports live from the CEW Beauty Insiders’ Choice Awards! Each year, Cosmetic Executive Women (CEW) members cast their vote to determine the best, most innovative products in the beauty industry. Watch the video below to get a peek inside the event, as Adrienne highlights the must-try trends!  

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PR and Journalism

May 9, 2013

Kaplow and Skype Score Gold SABRE Award for Branded Journalism

We are proud to announce that the Skype team took home the Gold SABRE Award for Branded Journalism at the 2013 SABRE Awards dinner on Tuesday, in recognition of our work on the Skype Blog Network!  We were against some stiff competition, but our strategy of using the Skype blog to change the conversation from […]

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April 30, 2013

NYWICI Matrix Awards 2013 Honoring Women Who Have Changed the World and “Estrogen Power”

Last week, I had the privilege of attending the New York Women in Communications (NYWICI) annual Matrix Awards, which honors women who have changed the world through their work in the communications industry. The 2013 ceremony took place at the Waldorf-Astoria in New York City and was emceed by the legendary entertainer, Joan Rivers. The […]

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April 17, 2013

Make The Call

I understand that journalists and producers are very busy. I respect their time and want to help them make the most of it (hopefully in a way that spotlights my clients). Emails can be an effective pitching tool in some instances; however I still find that I get the best results when I pick up […]

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April 3, 2013

Trend Watch: Mobile Moments

In 2010, several thought leaders declared that that it was the “Year of Mobile,”  but brands at that time weren’t ready and technology was not evolved enough to capitalize on the platform. Now, 2013 is truly becoming the ‘Year of Mobile.”  It’s fascinating to watch as brands explore and push the boundaries of customer relationship management […]

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March 8, 2013

CEW Trends on Twitter!

Last night, the best and brightest in the beauty industry joined Kaplow’s longtime friend and client, Cosmetic Executive Women (CEW), for the 2013 Product Demonstration. Brands presented their newest innovations and CEW President Carlotta Jacobson spoke to media and influencers about the top trends of the year. Imagine a department store cosmetic section, times 100, […]

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