Target red carpet

Liz Kaplow at Girl Scouts podium

Blog

April 9, 2012

My Evolution of Storytelling

Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when I was a little girl in fourth grade and I presented my book report for […]

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March 22, 2012

Unbinding the Heart

Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos. With the help of her sister, Arianna Huffington, and drawing on the influence of their Greek heritage and love of mythology, Unbinding the Heart is a beautiful collection […]

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Kaplow Culture

February 15, 2012

I’m Listening, Are You?

Lately I’ve been feeling a lot like Frasier, that curmudgeonly sitcom psychiatrist who would always start his radio show with: “I’m listening.” Instead of patients, though, I’ve been eavesdropping on people talking across the social Web — and trying to make sense of their conversations for our clients. Social media analytics of “big data,” as […]

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How To Influence The Influencers

Hello. My name is Jen. I want to begin this conversation by telling you all about myself; then, I’ll let you know what you can do for me. Anyone who has any right-brain function would know this exchange would not lead to a meaningful relationship. But public relations (PR) is all about relationships, and while […]

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February 9, 2012

What You Need to Know About Pinterest

If you work in Social Media or PR, there’s a good chance that you’ve heard the term Pinterest being thrown around in a brainstorm or two recently. If you’re unfamiliar with the site, it’s a virtual inspiration board that allows consumers to quite simply “pin” a photo or story that they’d like to refer back to at […]

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January 31, 2012

3 Takeaways from Social Media Weekend

Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using social media, and stress the importance of connection. A common thread seen throughout the conference […]

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December 14, 2011

2011 Holmes Agency Report Card

Hot off the press! Kaplow is pleased to share its listing in the 2011 Holmes Report “Agency Report Card.” Kaplow kick-started its 20th year in 2011 with exciting new business additions and a revamped senior management team, quickly overcoming any industry hurdles thrown our way due to the ever-changing economy. As noted in the article, […]

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News

March 2, 2012

Everything You Ever wanted to Know About Facebook Timelime for Brands

After the release of the Timeline for Facebook Profile Pages in September, chatter around when Facebook would release Timeline for brand pages surfaced. With no clear answer as to when to anticipate any changes, it seemed inevitable Facebook would announce an official roll out of Timeline for brand pages. In this case, they choose to […]

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February 22, 2012

Liz Kaplow Honored at Beyond Beauty Gala

Our very own Liz Kaplow was among the honorees at the recent 8th Annual Beyond Beauty Gala, which benefits the James E. Marshall Obsessive Compulsive Disorder Foundation. Hosted by Emmy Award-winning WCBS-TV reporter Dana Tyler, the event featured actress Dendrie Taylor from The Fighter as the evening’s guest speaker. The foundation was created in 2003 […]

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February 15, 2012

I’m Listening, Are You?

Lately I’ve been feeling a lot like Frasier, that curmudgeonly sitcom psychiatrist who would always start his radio show with: “I’m listening.” Instead of patients, though, I’ve been eavesdropping on people talking across the social Web — and trying to make sense of their conversations for our clients. Social media analytics of “big data,” as […]

Continue the conversation…

February 9, 2012

What You Need to Know About Pinterest

If you work in Social Media or PR, there’s a good chance that you’ve heard the term Pinterest being thrown around in a brainstorm or two recently. If you’re unfamiliar with the site, it’s a virtual inspiration board that allows consumers to quite simply “pin” a photo or story that they’d like to refer back to at […]

Continue the conversation…

PR and Journalism

April 9, 2012

My Evolution of Storytelling

Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when I was a little girl in fourth grade and I presented my book report for […]

Continue the conversation…

March 22, 2012

Unbinding the Heart

Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos. With the help of her sister, Arianna Huffington, and drawing on the influence of their Greek heritage and love of mythology, Unbinding the Heart is a beautiful collection […]

Continue the conversation…

Social Media

March 12, 2012

SXSW 2012: The Importance of Listening

There’s been one theme that has come up in every conversation here at SXSW: LISTEN. But the context of this worthy advice has varied widely. For budding entrepreneurs, it is vital to listen and acknowledge the users’ needs. We happen to be in Austin with one of our clients, Brian Cohen, the Chairman of the […]

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March 11, 2012

Hello Brand, Nice To Meet You

At SXSW 2012, in Austin, TX, beyond panels and solo talks and forums and Meet Ups and blogger lounge interviews, lies a world of possibility to actually connect with people who might literally blow you away. Take David Eagleman for example. Eagleman runs the Eagleman Laboratory for Perception and Action and this is the mission: “The long range […]

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March 2, 2012

Everything You Ever wanted to Know About Facebook Timelime for Brands

After the release of the Timeline for Facebook Profile Pages in September, chatter around when Facebook would release Timeline for brand pages surfaced. With no clear answer as to when to anticipate any changes, it seemed inevitable Facebook would announce an official roll out of Timeline for brand pages. In this case, they choose to […]

Continue the conversation…

How to Win at Pitching

Awards season is big in the beauty industry, which always means an overload on “Get-the-Look” red carpet trend pitches in media’s inboxes. So how can you make your pitch stand out from the crowd? Here are some strategies to break through the clutter: Timing is Everything – The day after any awards show, you can […]

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