Our Company

A Communications Agency
For The Digital Age

Stories connect us as humans and
help us create real relationships.

I founded Kaplow because I believed authentic storytelling could forge an emotional connection between a brand and its audience. And for more than 25 years, we’ve used the magic of storytelling to spread the word and change the conversation so consumers fall in love with our client’s brands.

Today, in this digital age, creating that emotional connection between a brand and its consumers is more important that ever.

We’ve evolved our practice beyond PR to leverage the latest communications technology and have a wide repertoire of digital tools to help spread our clients’ stories. Combined with our time-tested ability to engage media and influencers, we have made Kaplow a next-generation agency looking to the future.

We still believe in the magic of great storytelling and, as a truly integrated agency, we deliver on our mission and our promise of one brand story, told many different ways.”

- Liz Kaplow

Our Values

What We Stand For

Innovation

We are the original innovators, evolving the practice through creativity and disruption to change the conversation about your brand.

Storytelling

We are the original storytellers, helping brands crystalize their mission to spread the word.

Relationships

We are the original door openers helping you connect with the media and influencers you need to know.

Culture & Client Services

We are the original culture of delivery. Big results combined with a collaborative spirit: that’s our secret sauce.

Our Clients

Our Clients Get It Too

From start-ups to Fortune 500s, the many companies we serve trust us to tell their brand stories to the audiences they need to reach.

Celebrating 30 Years

Changing Conversations While
Evolving The Practice

1991

Founded by President and CEO, 
Liz Kaplow.

1994

Created the first-ever “insider” beauty awards, elevating Cosmetic Executive Women to the ultimate insider resource for the beauty industry.

1997

Embarked upon a partnership with Shiseido that built relevancy and impact for the Japanese cosmetics giant with U.S. media and consumers.

1999

Build the first ever pop-up store, surprising and delighting New York media and consumers and creating a frenzy for Target.

2004

Inspired teachers around the world to turn their students into global citizens – breaking down barriers and connecting them via Skype In The Classroom.

2007

Deployed 20 athletes on a 95-day race through 26 countries to help Blue Planet Run shine a spotlight on the safe-drinking water crisis.

2011

Created an award-winning, humor-driven viral campaign for Warner’s, built on consumer insights that redefined the bra category.

2017

Established Kaplow as the next-gen communication agency, ready to take on your story.

Long-Term Relationships

cew logo
28
shiseido logo
26
cvs logo
24
target logo
23
microsoft logo
17
We are known for our long-term client relationships. These collaborations endure because we partner with our clients to evolve their brand stories and keep them relevant in our fast-changing media landscape.

Start a relationship

Our Brand Building
Track Record

Through the decades, we’ve worked with start-ups, DTC brands, consumer technology disruptors and innovators to drive consumer awareness and long-term brand love, turning these emerging companies into powerhouse brands.
skype logo
23 and Me logo
stitch fix logo
urban hydration logo
digit logo
resident logo
ebay logo
tempaper logo
Hautelook Logo
Thred Up Logo
Nextdoor Logo
Mercari Logo
Skura Style logo
elvie logo

Awards

We are passionate about the work, and focused on delivering great results for our clients. But, it’s nice to be recognized, too! Here are a few awards we’ve picked up along the way.
pr news digital awards logo
pr week hall of femme
pr news agency elite logo
lisbon pr awards logo
glossy awards logo
observer pr power 50 logo
pr news top women in pr logo
modern retail awards logo
the sabre awards logo
the holmes report logo
bulldog awards logo
pr news top places to work logo