Our company

A Communications Agency
for the Digital Age

Author's image
Liz Kaplow
Stories connect us as humans and help us create real relationships.

I founded Kaplow because I believed authentic storytelling could forge an emotional connection between a brand and its audience. And for more than 25 years, we’ve used the magic of storytelling to spread the word and change the conversation so consumers fall in love with our clients’ brands.

Today, in this digital age, creating that emotional connection between a brand and its consumers is more important than ever.

We’ve evolved our practice beyond PR to leverage the latest communications technology and have a wide repertoire of digital tools to help spread our clients’ stories. Combined with our time-tested ability to engage media and influencers, we have made Kaplow a next-generation agency looking to the future.

We still believe in the magic of great storytelling and, as a truly integrated agency, we deliver on our mission and our promise of one brand story, told many different ways.

Liz Kaplow

What We Stand For



We are the original innovators, evolving the practice through creativity and disruption to change the conversation about your brand.



We are the original storytellers, helping brands crystallize their mission to spread the word.



We are the original door openers, helping you connect with the media and influencers you need to know.


Culture & Client Services

We are the original culture of delivery. Big results combined with a collaborative spirit: that’s our secret sauce.

Our Clients Get It Too

From start-ups to Fortune 500s, the many companies we serve trust us to tell their brand stories to the audiences they need to reach.

Our Brand Building Track Record

Through the decades, we’ve worked with start-ups, DTC brands, consumer technology disruptors and innovators to drive consumer awareness and long-term brand love, turning these emerging companies into powerhouse brands.

Changing Conversations While
Evolving the Practice

From start-ups to Fortune 500s, the many companies we serve trust us to tell their brand stories to the audiences they need to reach.


Founded by
President and CEO,
Liz Kaplow.


The first-ever “insider” beauty awards, elevating Cosmetic Executive Women to the ultimate insider resource for the beauty industry.


Embarked upon a partnership with Shiseido that build relevancy and impact for the Japanese cosmetics giant with U.S. media and consumers, and we continue to do so.


The first ever pop-up store, surprising and delighting New York media and consumers and creating a frenzy for Target.


Inspired teachers around the world to turn their students into global citizens – breaking down barriers and connecting them via Skype In The Classroom.


Deployed 20 athletes on a 95-day race through 26 countries to help Blue Planet Run shine a spotlight on the safe-drinking water crisis.


Created an award-winning, humor-driven viral campaign for Warner’s, built on consumer insights that redefined the bra category.


Established Kaplow as the next-gen communications agency, ready to take on your story.

Long-term Relationships


We are known for our long-term client relationships. These collaborations endure because we partner with our clients to evolve their brand stories and keep them relevant in our fast-changing media landscape.

Start a relationship


We are passionate about the work, and focused on delivering great results for our clients. But, it’s nice to be recognized, too! Here are a few awards we’ve picked up along the way.

Most Powerful PR Firm Observer PR Power Awards
Sabre Award Small Agency of the Year
Most Powerful Beauty PR Firm Observer PR Power Awards
Target Best of the Bullseye Award Innovation
Alberto Culver (now Unilever) Accent Award Integration
PR Week Award Global Campaign of the Year for Kaplow and the Blue Planet Run Foundation
O’Dwyer’s PR Services Report Top Independent PR Firms
Most Powerful Health Care and Pharma PR Firms Observer PR Power Awards
Sabre Award Multicultural Communications: Kaplow and State Farm Tackle America’s Weightiest Challenge: Obesity
Sabre Award Consumer Agency of the Year
PR Week Award Finalist for Cause-Related Campaign of the Year with Avon Products
Webby Award Social for Skype
Target Best of the Bullseye Collaboration
Sabre Award Branded Journalism for Skype
Global Sabre Award Fashion & Beauty, PVH with Kaplow
PR News Top Places to Work
PR Week Hall of Femme Honoree, Liz Kaplow inductee
PR News Agency Elite Top 100
PR News Best Places to Work
PR News Top Women in PR Awards, Randi Liodice, Honoree
ModernRetail Awards Best Socially Distanced Campaign Finalist, Dermstore with Kaplow
PR News Platinum PR Awards: GameChanger Award Winner, CVS with Kaplow
PR News Platinum PR Awards: Media Relations – Agency Winner
Lisbon PR Awards Media Relations, Beauty Gold Winner, CVS with Kaplow
PR News Digital PR Awards: Influencer Campaign Winner, CVS with Kaplow
Glossy Awards Best Physical Retail Launch, CVS with Kaplow
NY Observer Power PR 50 List
PR Week Hall of Femme Champion of PR, Liz Kaplow