Kaplow is an award-winning communications agency headquartered in New York City
with offices in Los Angeles, Denver, Chicago, and Palm Beach, Florida.
Founded in 1991 by Liz Kaplow, our agency has been an independent force in the communications industry for more than 30 years. Kaplow bolsters clients’ brands through the magic of authentic storytelling and utilizes emerging technologies and our deep-rooted networks to forge an emotional connection between a brand and its audience, spread our clients’ messages and ultimately drive results.
Most recently named to PRNews’ Agency Elite Top 100 List and winner of Top Places to Work 2020, our team at Kaplow serves and represents clients that span from start-ups to Fortune 500s, and direct-to-consumer to heritage brands. Areas of expertise include beauty and fragrance, fashion and accessories, home and interior design, food and beverage, retail, consumer technology, consumer financial services, CSR, and foundations and associations.
WHAT DOES KAPLOW OFFER?
As a full-service communications agency in NYC, we offer our clients much more than just public relations.
Our size and independence allow us to be fast, nimble, and flexible as we respond to the ever-changing media landscape, offering clients a four-tiered approach focusing on innovation, storytelling, relationships, and building culture and client services.
We help brands crystallize their mission and convey it to consumers. Stories make branding personal; our team allows a company to connect with consumers on a level that transcends transactions and cultivates loyalty.
We connect brands to the people they need to know. Over many years, we have best-in-class relationships with key players in the media as well as social media influencers. Our team carefully curates these relationships, matching brands with these outlets in an authentic and meaningful way.
We are one step ahead of trends, using creativity and disruption to change the conversation around a brand and to set brands apart in consumers’ minds.
Culture & Client Services
We are proud to operate as an extension of our clients’ marketing and communications teams.
KAPLOW’S SUCCESS OVER THE YEARS
Each of our programs are customized for a client’s unique story, audience, and goals. Our creative ideas disrupt, amuse and educate consumers wherever they may be, and our innovative campaigns propel business results that keep clients coming back year after year.
Kaplow and our client work are regularly recognized by top industry awards, including being Best Use of Influencers, Media Relations, and GameChanger Campaign accolades. In 2020, we also celebrated Founder & CEO Liz Kaplow’s induction to the PR Week Hall of Femme and President & Chief Strategy Officer Randi Liodice being named to PR News’ Top Women in Public Relations.
We see influencer marketing and social media as an opportunity to connect with consumers and create something authentic. Kaplow will get to the heart of yours and make sure that it is amplified to the right audiences, by the right storytellers, and in the right way. In light of today’s environment, it is important to deliver brand messaging and engage consumers in a way that is relevant and current.
Our content and design studio creates everything from crafted product shots to eye-catching gifs, all with the aim of showcasing a brand’s story. We have produced content spanning photography, video, gifs, boomerangs, and cinemagraphs in order to reach targeted audiences. We also offer our proprietary Digital Emotional Quotient (DEQ™), which helps clients master a high-touch human response that resonates with their customer base.