Our Leadership Team

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Liz Kaplow

Founder & CEO

At Kaplow we are passionate about telling our clients’ great brand stories, producing a meaningful connection to the consumer.

Liz Kaplow is a visionary entrepreneur who has reinvented the practice of public relations for today’s social/digital world.

Liz founded Kaplow Communications on the belief that brands can make meaningful connections with consumers through storytelling, an insight ahead of its time. Two-plus decades later, she pioneered the use of emerging technology to revolutionize the practice and better serve clients.

A respected advisor to business leaders around the globe, Liz also has been a mentor to prominent young practitioners. She has earned many honors, including the coveted Matrix Award from New York Women in Communications and PRNews’ Top Women in PR Award, as well as a repeated spot on New York Observer’s PR Power List.

She serves on the boards of Cosmetic Executive Women and the PRSA Foundation. An honors graduate of Vassar College, she has a graduate degree from the Fashion Institute of Technology.

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Randi Liodice

President & Chief Strategy Officer

These days, a brand must be digitally savvy to stand out. I make sure our campaigns integrate traditional PR with digital in a strategic way that gets people talking.

Randi has more than 16 years of experience developing marketing communications programs, building brand equity and creating web-based and mobile interactive experiences that engage consumers. As Chief Strategy Officer, she oversees programming for all communications and digital initiatives across the agency.

Prior to joining Kaplow, Randi led editorial and community management efforts for more than 20 web properties at Mindspark Interactive Network. Earlier, she served as a senior product manager, developing requirements and optimizations for web sites, Facebook and mobile applications, and data analytics. Randi began her career in public relations working on programs for Dove and the Campaign for Real Beauty, Tide, Weight Watchers, Ford Motor Company, General Mills and other industry-leading brands.

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Evan Jacobs

CFO

Our business philosophy is built around hands-on senior level counsel and involvement each and every step of the way.

Evan has been the Chief Financial and Operating Officer of Kaplow Communications, Inc. since 1998. Prior to joining Kaplow on a full-time basis, he acted as legal counsel and helped in the original formation and operations for the Company.

Evan has served as a legal advisor in the areas of real estate and corporate law and as a principal in various real estate developments for more than 25 years. The firm he co-founded, Jacobs & Mosokowitz, advised clients in a broad range of areas, including real estate, finance and manufacturing.

Evan holds an A.B. from Vassar College and a J.D. from Hofstra University School of Law. He serves as the Treasurer and on the board of Project Morry, a youth development organization as well as on the board of his coop. He was active in alumni admissions with Vassar and is currently members of both St. Andrews Golf Club and the Penn Club.

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Bob Friedland

Senior VP

It’s not about getting you in the news. We need to tell your story at the right time with details and context.

Bob is a public relations specialist with nearly 20 years of experience, working in both agency and corporate practices. His expertise includes developing and executing retail, consumer lifestyle, consumer technology, thought leadership, business and crisis programs. As a Senior Vice President, he is responsible for developing strategic programs on behalf of a diverse client list that spans globally recognized consumer brands and retailers to startups. He also works cross-functionally, providing insight to corporate communications, thought leadership and crises response across Kaplow’s clients.

Before Kaplow, he worked as the Sr. PR Manager, Consumer at Toys“R”Us, Inc, supporting all aspects of the company’s business for Toys“R”Us, Babies“R”Us and FAO Schwarz. While he primarily focused on developing and executing consumer programs, he also played a lead role in executive messaging and management, corporate communications, crisis management, social media strategy, community management, internal communications and cause marketing. Prior to Toys“R”Us, he worked at various levels at Swatch Group, U.S., Bratskeir & Company, FAO Schwarz and Edelman.

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Claire Nilsson

Senior VP

As the beauty industry continues to evolve, so does Kaplow. Beauty is at our core and we excel at being strategic partners to our clients, delivering highly customized programs that address the changing landscape and consumer.

Claire Nilsson is a senior public relations executive with over 12 years of experience creating transformative communications strategies for global beauty and lifestyle companies. Prior to joining Kaplow Communications, Claire was the Vice President of mml public relations, a beauty, fashion and lifestyle agency, where she oversaw the beauty roster of clients, including essie, NYX Cosmetics, Anastasia Beverly Hills, Garnier, Soap & Glory, DERMAFLASH, and Mary Kay Cosmetics. 

Previous to mml, Claire was with Ketchum Public Relations working across their entertainment and CPG platforms for brands such as Absolut, Maserati, ConAgra Foods and Mattel.

 

Claire began her career in public relations after attending Vanderbilt University.

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Samara Finn Holland

SVP, Influencer Marketing

Developing authentic alignments is at the core of Kaplow’s DNA. We take pride in connecting brands with the right influential voices to drive advocacy and change consumer behavior.

Samara is an integrated communications professional with over a decade of experience working with influencers. Samara’s category expertise spans consumer, lifestyle, food, health and wellness. At Kaplow, she is responsible for developing innovative influencer executions, creating authentic ambassador partnerships and upholding industry best practices across the agency. She also has experience in influencer technology, analytics and measurement. Samara believes influencer marketing is a critical extension of communications strategy and not a siloed distribution channel.

Prior to joining Kaplow, Samara led the influencer relations team at Marina Maher Communications developing influencer engagement strategies for clients such as Procter & Gamble, Coty, Bayer, Henkel, Merck and Pfizer. Samara graduated cum laude from Fordham University at Lincoln Center with a degree in Communications/Media Studies and currently sits on the Fordham University Alumni Association Advisory Board.

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Jee Nah Chang Walker

Senior VP

Innovation continues to drive and excite us; it’s why Kaplow is known for some of the most ambitious, eye-catching and talked about campaigns in the industry.

Jee Nah is a fashion and retail PR authority and has led public relations, brand strategy and integrated communications for category leading clients with an emphasis on mass market designers and brands, multi-channel retailers and digital upstarts and innovators.

Jee Nah led the repositioning of Timex from a bottom shelf watch to a fashionable style brand and has led award-winning campaigns including Kaplow’s work with PVH’s Warner’s brand that was awarded the Gold Sabre for Best Fashion and Beauty Campaign of the Year. She has extensive experience launching exclusive retail and brand partnerships, as well as designer collaborations with style icons such as Twiggy and Iman, and designers Badgley Mischka and Naeem Khan.

From influencer programs, retail/executive visibility, creative events and best-in-class media relations, Jee Nah’s strategic approach brings her clients directly to the consumers they are trying to reach.

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Laurie Shulman Derousseau

VP

Strategy is the foundation of every Kaplow program. We dive into analytics to understand your target consumer and create 360-degree recommendations.

Laurie Shulman Derousseau has more than 12 years of experience in integrated communications programs with an emphasis on digital communication and media strategy. Through social listening, she’s identified opportunities for her clients to stand apart from competitors and insert themselves into meaningful conversations. She’s established strategies heavily rooted in insights and analytics and led programs for clients including Fidelity, Shiseido Cosmetics, Skype in the Classroom, 23andMe, Laura Mercier, RéVive, and Cosmetic Executive Women (CEW).

Prior to joining Kaplow, Laurie was part of the social media and media relations practices at Marina Maher Communications, in which she launched social communities and spearheaded influencer partnerships on behalf of Procter & Gamble beauty brands, (Herbal Essences, Clairol, COVERGIRL and Aussie), as well as Food & Beverage brands ranging from Boboli Pizza to Santa Margherita Wines. She also led the PR and media relations efforts for Audiovox Corporation and its subsidiaries. Laurie is a graduate of Boston University with a B.S. in Public Relations.