Strategy
We were tasked with spreading awareness of Shiseido’s long history as the world’s oldest cosmetics company and growing its social communities to strengthen brand loyalty and consumer engagement.
Kaplow designed a holistic PR and digital campaign in celebration of Shiseido’s 140th anniversary. We built our campaign around Shiseido’s commitment to beautifying the world and its belief in “Omotenashi” the art of selfless hospitality in Japanese culture.