A key component was naming the common bra woe of underarm bulge. We coined the term “Sleevage” to name the problem no bra had solved yet — and repositioned Warner’s breakthrough technology as the solution. “Sleevage” went on to become part of Urban Dictionary and the brand’s ‘Solving Sleevage’ campaign won a Global Sabre Award for Best Fashion and Beauty Campaign of the Year!
Our media outreach generated stand-alone features in top-tier target publications including InStyle, Refinery29, WWD, Life & Style Weekly and O, the Oprah Magazine.