to commerce through
an Amazon affiliate collective
Faced with a changing intimates landscape and highly visible DTC competitors, Warners sought out a digital-first solution to attract new customers.
Warners was able to accelerate consumer consideration and connect content to commerce by featuring best-selling bras in relatable usage occasions that educated and inspired fans.
To bring these target consumers through the marketing funnel to conversion, Kaplow executed a sales driving Amazon affiliate influencer pilot program in partnership with ShopStyle.
Kaplow secured 11 brand-aligned, fully-vetted influencer partners with a history of conversion whose disruptive 146+ pieces of content underscored the true comfort, inclusivity and enhancement of a women’s bra wearing experience – thanks to Warner’s design details and innovations.
With the goal of outselling competitors and regaining market share, the affiliate program drove an unprecedented $183K in sales from 8K orders.