Refreshing a Legacy Brand with Striking Creative Design

Kaplow’s in-house design capabilities delivered best-in-class creative assets and global guidelines that reinforced Kiehl’s’ unique brand voice and aesthetic in a modern way.

Event Styling and
Décor Guidelines

Creative Delivery Concepting

Rendering Development

Press Release Creation

Leveraging Creative to Capture Global Attention for a 165-year-old Brand

As the agency of record for Kiehl’s Global, Kaplow leads the creative development of various key assets – including event mood boards, mailer concepts and press materials – for Kiehl’s’ local markets across the globe. The creative concepts and designs Kaplow produces bring key product launches and campaigns to life in a way that resonates on a global scale and underscores Kiehl’s’ quirky, unique DNA for the next generation of consumers.

Case Studies