Effective Media & Executive Presence Training

Elevate Your Executive Team in Interviews, Media Interactions & with Key Stakeholders

In the business landscape, the expectations for company executives have changed - and so must the way they show up in front of consumers, stakeholders, colleagues and the media.

Leadership is increasingly seen as a reflection of the brands they represent. And today, when executives speak, it’s not just heard, but often shared and analyzed. Whether an executive is preparing for a media interview, board meeting, conference or public appearance, Kaplow is a strategic communications agency that offers media training for executives to effectively communicate their message and executive presence training for both B2B and B2C audiences to equip people with the confidence and skills to succeed in any situation.

Kaplow is widely regarded for bringing its media training expertise to Founders, Global Presidents, CEOs, Creative Directors, Chief Brand Officers, journalists and more. We offer our media training services as needed, or as part of our executive thought leadership programs.

Kaplow Media & Executive Presence Training Fidelity

Kaplow Media & Executive Presence Training

Kaplow Media & Executive Presence Training Laura Mercier

What’s the Difference Between Media Training and Executive Presence Training?

A media training is ideal for executives or spokespeople who have upcoming opportunities to engage directly with media or be interviewed, whether at an event, podcast appearance or conference/panel. Executive presence training is a great option to prepare executives, spokespeople, mid-level executives or managers before public appearances, industry events or company meetings and presentations where they need to powerfully communicate an organization’s key messages in a professional (and confident!) manner. The skills from our trainings can be utilized for internal communications and help individuals frame the messaging skills around their brand in external scenarios, such as networking events.

Kaplow’s Differentiated Approach to Media Training

Our proprietary media training approach is built on empathetic communication, ensuring that a message is not only delivered but resonates deeply with the media.

Kaplow’s media training has successfully enhanced brand differentiation, solidified executive authority, and elevated the profiles of industry innovators, C-suite executives and brand spokespeople, including clinicians, R&D scientists and those responsible for articulating their organization’s unique market position. Led by Randi Liodice, President and Chief Strategy Officer, Kaplow’s strategy team offers comprehensive full- and half-day sessions designed to prepare executives and spokespeople for interactions with the media across various formats.

Here's how our media training process unfolds:

We start by engaging with executives to uncover their passion and purpose to develop a personalized narrative.
We deliver a comprehensive overview and understanding of today’s media landscape.
We conclude with a session to practice the techniques that will make the most impact.

Kaplow’s Approach to Presence Training

Our training provides professional preparation of company executives and spokespeople, preparing them for speaking engagements, important public appearances, internal company events or even provide a refresh on brand messaging for new leaders stepping into key roles.

So how can Kaplow help you stand out in a way that not only brings your story to life, but also delivers it in a trustworthy and authentic way?

Here is our approach:

Today, more than ever, it is critically important to translate humanity into storytelling. Our distinct approach to executive presence training preps executives to create dialogue that tells and sells their story to one or more audiences.
Regardless of format, certain rules remain consistent for all. We’ll review the basics for how to make an impact by being prepared, personable and present.
Our training reviews how messaging and conversations can increase credibility and relatability.
We provide tips for how to strengthen and humanize storytelling to connect with the audience.

“I found the session very impactful and a great learning for me. You are both a pleasure to spend time with and clear subject matter experts…Thank you!”

- Client, Global President, CPG brand
“The media training took a unique approach in empowering our executives to humanize storytelling and build a framework of trust through impactful message delivery. We talk to so many audiences essential to the organization, and this training enhanced our skills with each of them.”

– Client, Managing Director, Global non-profit organization