Kaplow Communications Launches Purpose-Driven Leadership Course with genconnectU to Transform Company Culture
Kaplow Communications, a leading strategic brand marketing, public relations, and influencer agency, is proud to announce the launch of an innovative, new leadership module in collaboration with genconnectU, a top-tier online learning platform that powers values-driven professional education for the modern workforce. The curriculum, titled TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm, is designed and led by Liz Kaplow, the award-winning CEO and Founder of Kaplow Communications.
This business-backed initiative is inspired by Kaplow’s deeply rooted corporate values known as TREE and is designed to help organizations build - and communicate - a strong, sustainable culture that fuels business growth. TREE guides organizations on how to navigate today’s rapidly changing industry conditions. By implementing TREE over the past decade, Kaplow has seen measurable business impact including sustainable growth, greater engagement, and increased personnel and client retention.
Launched as companies continue grappling with return-to-office transitions and evolving expectations around leadership, TREE arrives as a critical time when organizations are being called on to address rising workplace uncertainty and stress by investing in employee well-being. As organizations seek to rebuild engagement, foster connection, and boost retention in the wake of shifting employee priorities, this leadership course offers a timely, actionable framework for leaders seeking to foster resilience, purpose, creativity and collaboration within their company cultures.
“Using TREE as our agency’s north star has had tremendous impact on our business,” says Liz Kaplow. “TREE is at the heart of everything we do – from how we collaborate internally, to how we serve our clients, to how we grow our business. Through this program, I hope to inspire executives to lead with intention and understand that by implementing these important workplace strategies, they can make a distinct impact on their bottom line.”
This culture-first framework instills effective communication practices for both businesses and consumers through a journey of skill development and value-driven leadership. TREE is a universal tool for growth – whether in a corporate environment, a startup, or a creative venture.
The joint effort between Kaplow Communications and genconnectU reflects a shared mission to empower individuals with high-quality, values-led education. genconnectU is known for partnering with industry leaders and changemakers to provide accessible and transformational online learning experiences that cater to professionals across all stages of their careers.
“We’re proud to bring Liz’s transformative and tangible approach to a wider audience,” said Nancy Spears, CEO of genconnectU. “TREE goes beyond traditional career advancement by cultivating a purposeful, integrity-led leadership style that resonates from the inside out.”
The on-demand course is available now on genconnectU’s platform and is ideal for current and aspiring business leaders, entrepreneurs, creatives, and anyone looking to advance their leadership journey with a strong sense of purpose. Enterprise solutions and customized, organization-wide seminars are also available for teams looking to integrate TREE’s principles at scale.
Explore the TREE course exclusively on genconnectU’s platform –