Shipt Brings “No Order Is Ordinary” Pop Up to NYC

There’s no such thing as just an order. The forgotten birthday gift. The last-minute dinner ingredients. The snack someone needed right now. Behind every cart is a story—and that human truth is at the heart of Shipt’s No Order Is Ordinary brand platform.

As Shipt’s communications partner, Kaplow’s Consumer team helped bring that story to life through earned media, executive communications and a media and consumer pop-up experience in New York City, working alongside partner agency Che, who led the campaign’s creative vision and event experience.

The event translated No Order Is Ordinary into a playful, highly shareable experience, complete with interactive moments, a crowd-favorite charm bar and a fireside conversation with Emmy Award-winning actor and Shipt partner Sterling K. Brown and Shipt CMO Alia Kemet, moderated by Ally Love, VP of Instructor Strategy & Development & Global Instructor at Peloton.

Our earned media strategy brought top-tier media and content creators into the room, with attendees from PEOPLE, TODAY, Better Homes & Gardens, Delish, Entertainment Weekly and Campaign US. We also drove media coverage from PEOPLE, Entertainment Weekly, Campaign US and Ad Age, extending the story well beyond the event itself.

This is the kind of work we love! When great creative and communications come together around one story, the result is anything but ordinary.