Earning Endorsements to Drive Credibility
and Success
As a public relations agency, Kaplow understands that earned media coverage has a powerful impact on the success of your brand and the ability to establish trust among target consumers through authentic, third-party opinions.
Why Public Relations?
An honest, uncompensated endorsement adds credibility to the stories you tell through paid and owned media. As an NYC PR agency, Kaplow understands how to leverage PR to earn that trust while also driving traffic, clickthrough, and conversion in an impactful way.
Public relations marketing is a vital component in any marketing strategy and Kaplow works to crystalize media angles that have the greatest potential of turning coverage into business growth, sign-ups, or other goals. We know how to engage and build trust through the right endorsers for your brand – and how to create relationships that earn credibility and drive results as a leading NYC PR agency.
At Kaplow, we understand that public relations is a convergence of disciplines (social, digital, and traditional media) that, in today’s communication landscape, provides new opportunities for earned coverage and touches more consumers than ever before.

We approach public relations through what we call “New Earned Media” – the convergence of disciplines working harder to story tell a campaign through the right endorsers and, ultimately, earn credibility and trust among target audiences.
We approach public relations through what we call “New Earned Media” – the convergence of disciplines working harder to story tell a campaign through the right endorsers and, ultimately, earn credibility and trust among target audiences.
We are a public relations agency that is known for creating and maintaining a “news engine” of constant coverage to generate an unprecedented surge of your traffic, click-through, and conversion rates by bridging peak brand moments with newsjacking opportunities to ensure your brand story is top of mind year-round.
We position executives and spokespeople as thought leaders and industry pioneers to help build credibility for brands through media interviews, speaking opportunities, media events, editor meetings, and more.
Our Approach To Performance Public Relations
Your Brand Apart