PR and Earned Media Agency Support for Your Brand

Building Credibility Through PR and Earned Media

For over 30 years, Kaplow has been a top PR agency in NYC and a leader in the communications industry, generating award-winning, business-building results by delivering integrated PR campaigns and earned media results.

Whether you are redefining your mission, launching a brand or seeking to gain relevance, our work creates emotional connections and changes conversations for our clients. Kaplow understands that earned media coverage has a powerful impact on the success of your brand and the ability to establish trust among target consumers through authentic, third-party opinions. Our position as a leading PR agency means that across our client portfolio of companies across the following categories, beauty/cosmetics, personal care, health and wellness, retail, lifestyle, home design, fashion, travel and leisure, consumer tech and financial services, we focus on delivering impactful PR results through customized earned media agency strategies.

Why Public Relations?

Earned media coverage, or an honest, uncompensated endorsement from media and influencers, adds credibility to the stories you tell through paid and owned media. We understand how to leverage PR to earn that trust while also driving traffic, clickthrough and conversion in an impactful way. PR is a vital component in any marketing strategy and Kaplow works to crystalize media angles that have the greatest potential of turning into earned media coverage, which ultimately contributes to business growth, sign-ups, brand awareness or other goals. We know how to engage and build trust through the right endorsers for your brand – and how to create relationships that earn credibility and drive results. At Kaplow, we understand that public relations is a convergence of disciplines (social, digital and traditional media) that, in today’s communication landscape, provides new opportunities for earned media coverage that touches more consumers than ever before.

Earned Media

We approach PR through what we call “New Earned Media” – the convergence of disciplines working harder to story tell a campaign through the right endorsers and, ultimately, earn credibility and trust among target audiences.

Relationship-Based PR

At Kaplow, we are connectors. Our agency relationships are rooted in our long-standing presence as a PR agency in NYC. Centralized at the doorstep of the top publishers and media houses, we introduce our clients to the right media, storytellers, partners, retailers, organizations, influencers and change-makers who can amplify their stories in the most relevant and resonant of ways, with a focus on driving earned media coverage and creating long-standing relationships.

Consistent Coverage

We are a PR agency that is known for creating and maintaining a “news engine” of constant earned media coverage to generate an unprecedented surge of your traffic, click-through and conversion rates by bridging peak brand moments with newsjacking opportunities to ensure your brand story is top of mind year-round. We have our pulse on the topics and story angles that matter most to the media, and your target audiences.

Our Approach to Public Relations Results

Kaplow understands how to leverage PR to impactfully drive traffic, clickthrough, and conversion. Here’s how we crystalize media angles that have the greatest potential of turning coverage into conversion.

We know how to make the most of public relations by telling the right stories to the right audiences at the right time.
We transform earned media coverage into tangible business growth by leveraging Google Trends, social chatter and SEO keyword data to pique reporters’ and, ultimately, consumers’ interest.
We enlist a timely approach to storytelling – from industry trendspotting to competitor monitoring – to ensure brand relevancy.
We prioritize backlinking, tracking through UTM codes and high SEO-value sites to increase your opportunities for high converting traffic with an eye towards attribution.

How Can Kaplow Deliver PR Results?

Kaplow is a strategic PR agency and we’re here to help you meet your goals by determining your ownable story, then identifying strategic ways to ensure it’s told to the right consumers. We do this by taking a fresh approach to PR with custom, relevant storytelling, impactful virtual and in-person events and trusted third-party endorsements – and pairing them with innovative tools and methods that work to not only earn consumer trust but lift your traffic, click-through, and conversion rates. At Kaplow, our PR strategies are centered around impactful earned media coverage that will set your brand apart.

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