New Earned Media
We earn endorsements that drive credibility
Earned media coverage has a powerful impact on your brand because consumers trust authentic, third party opinions. An honest, uncompensated endorsement adds credibility to the stories you tell through paid and owned.
The convergence of disciplines (social, digital and traditional media) in today’s communications landscape provides new opportunities for earned coverage. Editors, producers, on-air personalities and experts are leveraging all the new channels, and touching more consumers than ever before.
At Kaplow, we know how to engage and build trust with the right endorsers for your brand — and how to create relationships that earn credibility and drive business results.