Public Relations Agency

Earning Endorsements to Drive Credibility
and Success

As a public relations agency, Kaplow understands that earned media coverage has a powerful impact on the success of your brand and the ability to establish trust among target consumers through authentic, third-party opinions.

Why Public Relations?
An honest, uncompensated endorsement adds credibility to the stories you tell through paid and owned media. As an NYC PR agency, Kaplow understands how to leverage PR to earn that trust while also driving traffic, clickthrough, and conversion in an impactful way.

Public relations marketing is a vital component in any marketing strategy and Kaplow works to crystalize media angles that have the greatest potential of turning coverage into business growth, sign-ups, or other goals. We know how to engage and build trust through the right endorsers for your brand – and how to create relationships that earn credibility and drive results as a leading NYC PR agency.

At Kaplow, we understand that public relations is a convergence of disciplines (social, digital, and traditional media) that, in today’s communication landscape, provides new opportunities for earned coverage and touches more consumers than ever before.

Case Studies

NEW EARNED MEDIA

We approach public relations through what we call “New Earned Media” – the convergence of disciplines working harder to story tell a campaign through the right endorsers and, ultimately, earn credibility and trust among target audiences.

RELATIONSHIP-BASED PR

We approach public relations through what we call “New Earned Media” – the convergence of disciplines working harder to story tell a campaign through the right endorsers and, ultimately, earn credibility and trust among target audiences.

Maintaining Consistent Brand Coverage

We are a public relations agency that is known for creating and maintaining a “news engine” of constant coverage to generate an unprecedented surge of your traffic, click-through, and conversion rates by bridging peak brand moments with newsjacking opportunities to ensure your brand story is top of mind year-round.

THOUGHT LEADERSHIP

We position executives and spokespeople as thought leaders and industry pioneers to help build credibility for brands through media interviews, speaking opportunities, media events, editor meetings, and more.

Our Approach To Performance Public Relations

Kaplow understands how to leverage PR to impactfully drive traffic, clickthrough, and conversion.
We crystalize media angles that have the greatest potential of turning coverage into conversion.
01
The Consumer Journey
We know how to make the most of public relations by telling the right stories to the right audiences at the right time.
02
Search and Social
We transform media coverage into tangible business growth by leveraging Google Trends, social chatter, and SEO keyword data to pique reporters’ and, ultimately, consumers’ interest.
03
Tailored Outreach
We enlist a timely approach to storytelling – from industry trendspotting to competitor monitoring – to ensure brand relevancy.
04
Clicks to Conversion
We prioritize backlinking, UTM codes, and high SEO-value sites to raise your CTR.
Impactful Media Coverage That Sets
Your Brand Apart
Kaplow is a strategic NYC PR agency and we’re here to help you meet your goals by determining your ownable story, then identifying strategic ways to ensure it’s told to the right consumers. We do this by taking a fresh approach to PR with custom, relevant storytelling, impactful virtual and in-person events, and trusted third-party endorsements – and pairing them with innovative tools and methods that work to not only earn consumer trust but lift your traffic, click-through, and conversion rates.
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