Claire Nilsson

EVP, Beauty

A beauty enthusiast and seasoned communications executive, Claire Nilsson has 14+ years of experience creating transformative communications strategies and programming for global beauty and lifestyle companies.

  • 5+ years

  • Being at the helm of elevating CVS as a true beauty destination, and spearheading its ground-breaking Beauty Unaltered program for the last five years.

  • The family-first approach and the dedication to excellence.

  • Coffee, my dog Ella, the news, celery juice, wine.

Claire brings her expertise in developing and executing integrated marketing campaigns, strategic partnerships, thought leadership, influencer marketing and celebrity management to deliver award-winning work for Kaplow’s beauty roster, including CVS Beauty, Dermstore, Bluemercury, Ralph Lauren Fragrances, Conair, wet n Wild, Better Natured, CEW and more. During her tenure, Claire has been at the helm of elevating CVS as a true beauty destination, as well as spearheading their ground-breaking Beauty Mark campaign.

Prior to joining Kaplow, Claire was Vice President at mml overseeing beauty clients including essie, NYX Cosmetics, Anastasia Beverly Hills, Garnier, Soap & Glory and more. Previous to mml, Claire was with Ketchum Public Relations working across their entertainment and CPG platforms for brands such as Absolut, Maserati, ConAgra Foods and Mattel.

Claire began her career in public relations after attending Vanderbilt University.