Sonya Li Casino

SVP, Lifestyle

Sonya is a communications professional with over a decade of experience leading campaigns across lifestyle, retail, consumer tech, corporate and health and wellness brands at Kaplow.

  • 11+ years

  • Celebrating the milestones, like Kaplow’s 30th anniversary with employees past and present and commemorating my 10 year agency anniversary with a month-long sabbatical.

  • Smart, supportive, strategic teams and our culture of learning.

  • Coffee + lots and lots of water.

Throughout her career, Sonya has developed a strong understanding of the evolving media landscape and the strategic elements needed to bring a story to life. Sonya has a proven track record for generating top coverage across media verticals and has worked with clients ranging from Fortune 500 brands to start-ups.

Sonya joined Kaplow in 2013 and attributes her tenure to the agency’s team-oriented, collaborative nature. She is passionate about the evolving media landscape and leads Kaplow’s New Earned Media Committee. She is also a member of Kaplow’s DEIB Taskforce, dedicated to furthering inclusivity within the agency and communications industry.

Sonya holds a B.A. in Psychology from Scripps College and a M.C.M. from the University of Southern California.